Jule B. Gassenheimer

Author

University of Kentucky

Also Known As

J Gassenheimer, J. B. Gassenheimer, JULE B. GASSENHEIMER, Jule B Gassenheimer, Jule B. Gassenheimer, Jule Gassenheimer

Publications

2.9K

Citations

H-Index

126

Concepts

All Affiliations

University of Kentucky Rollins College Michigan State University East Texas A&M University Illinois State University

About

Jule B. Gassenheimer is an author at University of Kentucky specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	22	30	2K
2	Arts	4	4	87
3	Education	4	4	326
4	Engineering	1	1	53
5	Language Studies	1	1	30

Jule B. Gassenheimer

Publications

2.9K

Citations

H-Index

Page 1

	Year	Citations
Marketing and Exchange Franklin S. Houston, Jule B. Gassenheimer Journal of Marketing Core ConceptDigital MarketingInteractive MarketingHistory Of MarketingManagement	1987	462
The Role of Economic Value, Social Value, and Perceptions of Fairness in Interorganizational Relationship Retention Decisions Jule B. Gassenheimer, Franklin S. Houston, J. C. Davis Journal of the Academy of Marketing Science Interorganizational RelationshipManagementBusinessSocial ValueOrganizational Culture	1998	316
The Relevance of Ethical Salesperson Behavior on Relationship Quality: The Pharmaceutical Industry Rosemary R. Lagace, Robert Dahlstrøm, Jule B. Gassenheimer Journal of Personal Selling and Sales Management Relationship MarketingCustomer SatisfactionSales EthicsManagementBusiness	1991	257
Cooperative arrangements among entrepreneurs: An analysis of opportunism and communication in franchise structures Jule B. Gassenheimer, David B. Baucus, Melissa S. Baucus Journal of Business Research Entrepreneurial PhenomenonCooperative ArrangementsOrganizational CommunicationManagementBusiness	1996	228
Marketing and Exchange Franklin S. Houston, Jule B. Gassenheimer Journal of Marketing Core ConceptDigital MarketingInteractive MarketingHistory Of MarketingManagement	1987	207
SUPPLIER COMMITMENT IN RELATIONAL CONTRACT EXCHANGES WITH BUYERS: A STUDY OF INTERORGANIZATIONAL DEPENDENCE AND EXERCISED POWER* Keith G. Provan, Jule B. Gassenheimer Journal of Management Studies Relational ContractNegotiationClient-supplier RelationshipsEducationExercised Power	1994	180
The impact of dependence on dealer satisfaction: A comparison of reseller-supplier relationships Jule B. Gassenheimer Journal of Retailing Customer SatisfactionSupplier RelationshipClient-supplier RelationshipsBusinessManagement	1994	107
Exploring the “Lone Wolf” Phenomenon in Student Teams Terri Feldman Barr, Andrea L. Dixon, Jule B. Gassenheimer Journal of Marketing Education Project ManagementEducationOrganizational BehaviorTeam MembersCollaborative Learning	2005	86
Long‐term Channel Member Relationships Jule B. Gassenheimer, Jay U. Sterling, Robert A. Robicheaux International Journal of Physical Distribution & Materials Management Channel PartnersConsumer ResearchBrand StrategyCommunicationOrganizational Behavior	1989	71
Questions about network dynamics: Characteristics, structures, and interactions Wesley J. Johnston, Linda D. Peters, Jule B. Gassenheimer Journal of Business Research Network DynamicsNetwork EvolutionNetwork ScienceGraph TheoryBusiness	2006	69

Page 1