Concepedia

Jule B. Gassenheimer

JB

39

Publications

2.9K

Citations

26

H-Index

1987

Active since

Affiliations

University of Kentucky(Current)

Rollins College

Michigan State University

East Texas A&M University

Illinois State University

Jule B. Gassenheimer is an author at University of Kentucky specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingOrganizational BehaviorBusiness StrategyConsumer ResearchCommunicationNegotiationStrategic ManagementCustomer Satisfaction

Publications per year

1987–2017

39

Publications

39

Marketing and Exchange

Franklin S. Houston, Jule B. Gassenheimer · Journal of Marketing · 1987 · 462 citations

Core Concept, Digital Marketing, Interactive Marketing +11

The Role of Economic Value, Social Value, and Perceptions of Fairness in Interorganizational Relationship Retention Decisions

Jule B. Gassenheimer, Franklin S. Houston, J. C. Davis · Journal of the Academy of Marketing Science · 1998 · 316 citations

Interorganizational Relationship, Management, Business +7

The Relevance of Ethical Salesperson Behavior on Relationship Quality: The Pharmaceutical Industry

Rosemary R. Lagace, Robert Dahlstrøm, Jule B. Gassenheimer · Journal of Personal Selling and Sales Management · 1991 · 257 citations · Full text

Relationship Marketing, Customer Satisfaction, Sales Ethics +12

Cooperative arrangements among entrepreneurs: An analysis of opportunism and communication in franchise structures

Jule B. Gassenheimer, David B. Baucus, Melissa S. Baucus · Journal of Business Research · 1996 · 228 citations

Entrepreneurial Phenomenon, Cooperative Arrangements, Organizational Communication +7

Marketing and Exchange

Franklin S. Houston, Jule B. Gassenheimer · Journal of Marketing · 1987 · 207 citations

Core Concept, Digital Marketing, Interactive Marketing +11

Rows per page

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