Concepedia

Pierre M. Windal

PM

Statistics

Publications

6

Citations

144

H-Index

6

Active since

1978

Affiliations

University of British Columbia(Current)

Pierre M. Windal is an author at University of British Columbia specializing in business, advertising, and marketing.

Publications per year

1978–1983

6

Publications

6

The Effects of Serial Correlation and Data Aggregation on Advertising Measurement

Doyle L. Weiss, Charles B. Weinberg, Pierre M. Windal · Journal of Marketing Research · 1983 · 37 citations

, , +17

Testing Cumulative Advertising Effects: A Comment on Methodology

Doyle L. Weiss, Pierre M. Windal · Journal of Marketing Research · 1980 · 32 citations

, , +7

The Periodic Pain of Lydia E. Pinkham

Doyle L. Weiss, Franklin S. Houston, Pierre M. Windal · The Journal of Business · 1978 · 24 citations

, , +15

An Iterative GLS Procedure for Estimating the Parameters of Models with Autocorrelated Errors Using Data Aggregated Over Time

Pierre M. Windal, Doyle L. Weiss · The Journal of Business · 1980 · 22 citations

, , +16

Testing Cumulative Advertising Effects: A Comment on Methodology

Doyle L. Weiss, Pierre M. Windal · Journal of Marketing Research · 1980 · 18 citations

, , +7

1–5 of 6