Advertising Elasticity is a quantitative metric in marketing economics that measures the responsiveness of product demand to changes in advertising expenditure, distinguishing it from other demand elasticity measures by specifically capturing the impact of promotional efforts on consumer purchasing behavior.
181
Publications
14.3K
Citations
261
Authors
160
Institutions
Publications per year
2017–2026
14
Variants
Advertising Elasticity Of Demand
Parents
Publications
181
Equilibrium Distributions of Sales and Advertising Prices
G Butters · The Review of Economic Studies · 1977 · 1.1K citations
The economic analysis of advertising
Kyle Bagwell · RePEc: Research Papers in Economics · 2005 · 674 citations · Full text
1–5 of 181
Authors
261
- HW
13
h-index
- HM
12
h-index
- MD
8
h-index
- GJ
6
h-index
- CC
5
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1–5 of 261
Institutions
160
Cornell University
Ithaca, United States
12 h-index
22 publications
704 citations
Auburn University
Auburn, United States
9 h-index
14 publications
392 citations
Agricultural & Applied Economics Association
Milwaukee, United States
9 h-index
18 publications
491 citations
University of Manchester
Manchester, United Kingdom
7 h-index
7 publications
417 citations
University of Southern California
Los Angeles, United States
6 h-index
7 publications
924 citations
University of Chicago
Chicago, United States
4 h-index
9 publications
1.3K citations
The University of Texas at Dallas
Richardson, United States
4 h-index
7 publications
242 citations
University of Technology Sydney
Sydney, Australia
3 h-index
3 publications
265 citations
1–8 of 160
Venues
- Journal of Marketing Research
21 publications · 2.9K citations
18
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- American Journal of Agricultural Economics
9 publications · 532 citations
9
h-index
- Applied Economics
9 publications · 353 citations
9
h-index
- AgEcon Search (University of Minnesota, USA)
Repository · 8 publications · 191 citations
8
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- Agribusiness
8 publications · 124 citations
8
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1–5