Statistics
Publications
8
Citations
972
H-Index
8
Active since
1975
Affiliations
Dartmouth College(Current)
Gert Assmus is an author at Dartmouth College specializing in business, marketing, and advertising strategy.
Publications per year
1975–1984
8
8
Gert Assmus · Journal of Forecasting · 1984 · 89 citations
Advertising Budget Allocation under Uncertainty
Duncan McC. Holthausen, Gert Assmus · Management Science · 1982 · 58 citations
Newprod: The Design and Implementation of a New Product Model
Gert Assmus · Journal of Marketing · 1975 · 29 citations
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