Concepedia
Statistics
Publications
15
Citations
582
H-Index
14
Active since
2006
Affiliations
Long Island University(Current)
East Texas A&M University
HEC Montréal
Group for Research in Decision Analysis
The University of Texas at Tyler
Nawel Amrouche is an author at Long Island University specializing in business, brand management, and marketing.
Publications per year
2006–2022
Shelf-space allocation of national and private brands
Nawel Amrouche, Georges Zaccour · European Journal of Operational Research · 2006 · 120 citations
Business, Marketing, Marketing Management +11
Implementing online store for national brand competing against private label
Nawel Amrouche, Ruiliang Yan · Journal of Business Research · 2011 · 78 citations
Business, Marketing, Marketing Management +16
Aggressive or partnership strategy: Which choice is better for the national brand?
Nawel Amrouche, Ruiliang Yan · International Journal of Production Economics · 2015 · 55 citations
Business, Marketing, Marketing Management +13
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Nawel Amrouche, Guiomar Martín‐Herrán, Georges Zaccour · Annals of Operations Research · 2008 · 52 citations
Business, Economics, Marketing +16
Pricing and Advertising of Private and National Brands in a Dynamic Marketing Channel
Nawel Amrouche, Guiomar Martín‐Herrán, Georges Zaccour · Journal of Optimization Theory and Applications · 2008 · 52 citations
Business, Marketing, Marketing Management +14
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