Shelf-space allocation of national and private brands

Price Competition in a Channel Structure with a Common Retailer

Sungchul Choi · Marketing Science · 1991 · 1K citations

Business, Business Economics, Economics +17

Building Store Loyalty through Store Brands

Marcel Corstjens, Rajiv Lal · Journal of Marketing Research · 2000 · 678 citations

Business, Marketing, Marketing Management +17

Price-Induced Patterns of Competition

Robert C. Blattberg, Kenneth J. Wisniewski · Marketing Science · 1989 · 675 citations

Business, Marketing, Marketing Management +14

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Xavier Drèze, Stephen J. Hoch, Mary E. Purk · Journal of Retailing · 1994 · 661 citations

Business, Retail Management, Packaging Design +9

The Introduction and Performance of Store Brands

Jagmohan S. Raju, Raj Sethuraman · Management Science · 1995 · 567 citations

Business, Marketing, Marketing Management +9