Concepedia

Shelf Placement Strategy

Shelf Placement Strategy is a retail marketing framework that specifies the systematic allocation of private label products within physical or digital shelf spaces to optimize visibility, accessibility, and consumer purchase likelihood relative to competing brands.

20

Publications

1.1K

Citations

55

Authors

47

Institutions

Publications per year

2017–2026

9

Parents

Publications

20

An efficient algorithm to allocate shelf space

Ming‐Hsien Yang · European Journal of Operational Research · 2001 · 167 citations

, , +14

Shelf-space allocation of national and private brands

Nawel Amrouche, Georges Zaccour · European Journal of Operational Research · 2006 · 120 citations

, , +11

Retail Shelf Allocation: A Comparative Analysis of Heuristic and Meta-Heuristic Approaches

Jared M. Hansen, Sumit Raut, Sanjeev Swami · Journal of Retailing · 2010 · 106 citations

, , +15

Shelf space management of private labels: a case study in Spanish retailing

Ángel Fernández Nogales, Mónica Gómez Suárez · Journal of Retailing and Consumer Services · 2004 · 92 citations

, , +15

Shelf Space Allocation and Profit Maximization in Mass Retailing

Ronald C. Curhan · Journal of Marketing · 1973 · 90 citations

, , +17

1–5 of 20

Authors

55

  1. RC
    Ronald C. Curhan

    Boston University, United States

    2 publications · 137 citations

    2

    h-index

  2. RV
    Robert V. Evanson

    Purdue University West Lafayette, United States

    2 publications · 101 citations

    2

    h-index

  3. JA
    Jeffrey A. Kotzan

    University of Georgia, United States

    2 publications · 101 citations

    2

    h-index

  4. UK
    Uttam Karki

    University of Louisville, United States

    1 publications · 21 citations

    1

    h-index

  5. CN
    Cliona Ní Mhurchú

    University of Auckland, New Zealand

    1 publications · 21 citations

    1

    h-index

1–5 of 55

Institutions

47

  1. Group for Research in Decision Analysis

    Montreal, Canada

    2 h-index

    3 publications

    257 citations

  2. HEC Montréal

    Montreal, Canada

    2 h-index

    3 publications

    257 citations

  3. Centre National de la Recherche Scientifique

    Paris, France

    2 h-index

    6 publications

    225 citations

  4. College of Business Administration

    Riga, Latvia

    2 h-index

    2 publications

    137 citations

  5. University of North Carolina at Charlotte

    Charlotte, United States

    1 h-index

    1 publications

    106 citations

  6. Indian Institute of Management Indore

    Indore, India

    1 h-index

    3 publications

    36 citations

  7. Institut Scientifique de Santé Publique

    Brussels, Belgium

    1 h-index

    1 publications

    21 citations

  8. Dayalbagh Educational Institute

    Agra, India

    1 h-index

    1 publications

    106 citations

1–8 of 47

Venues

  1. Journal of Retailing and Consumer Services

    3 publications · 132 citations

    3

    h-index

  2. European Journal of Operational Research

    3 publications · 325 citations

    3

    h-index

  3. Journal of Marketing Research

    2 publications · 101 citations

    2

    h-index

  4. Journal of Marketing

    JM · 2 publications · 137 citations

    2

    h-index

  5. Expert Systems with Applications

    1 publications · 18 citations

    1

    h-index

1–5