Mónica Gómez Suárez

Shelf space management of private labels: a case study in Spanish retailing

Ángel Fernández Nogales, Mónica Gómez Suárez · Journal of Retailing and Consumer Services · 2004 · 91 citations

Shelf Space Management, Private Labels, Management +9

Brand experience and brand attachment as drivers of WOM in hospitality

Mónica Gómez Suárez, Mónica Veloso · Spanish Journal of Marketing - ESIC · 2020 · 75 citations · Full text

Customer Experience, Consumer Research, Brand Strategy +18

Customer experience in the hotel industry: a systematic literature review and research agenda

Mónica Veloso, Mónica Gómez Suárez · International Journal of Contemporary Hospitality Management · 2023 · 72 citations · Full text

Customer Experience, Customer Satisfaction, Tourism Management +20

Manufacturer's characteristics that determine the choice of producing store brands

Mónica Gómez Suárez, Natalia Rubio · European Journal of Marketing · 2008 · 53 citations

Consumer Uncertainty, Brand Strategy, Consumer Research +16

Shelf space assigned to store and national brands

Mónica Gómez Suárez · International Journal of Retail & Distribution Management · 2005 · 44 citations

Brand Equity, Brand Positioning, Market Analysis +15