Mónica Veloso

Brand experience and brand attachment as drivers of WOM in hospitality

Mónica Gómez Suárez, Mónica Veloso · Spanish Journal of Marketing - ESIC · 2020 · 75 citations · Full text

Customer Experience, Consumer Research, Brand Strategy +18

Customer experience in the hotel industry: a systematic literature review and research agenda

Mónica Veloso, Mónica Gómez Suárez · International Journal of Contemporary Hospitality Management · 2023 · 72 citations · Full text

Customer Experience, Customer Satisfaction, Tourism Management +20

Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention

Mónica Veloso, Marco Ieva, Mónica Gómez Suárez · Journal of Hospitality Marketing & Management · 2023 · 20 citations · Full text

The influential role of hotel-generated content on social media

Mónica Veloso, Mónica Gómez Suárez · Journal of Hospitality and Tourism Technology · 2023 · 19 citations · Full text

Customer Satisfaction, Digital Marketing, Hospitality +22

Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions

Mónica Gómez Suárez, Mónica Veloso · Journal Of Vacation Marketing · 2022 · 10 citations · Full text