Concepedia
Statistics
Publications
6
Citations
677
H-Index
Active since
1972
Affiliations
Boston University(Current)
University of Massachusetts Boston
College of Business Administration
Ronald C. Curhan is an author at Boston University specializing in marketing management, merchandising strategy, and sales management.
Publications per year
1972–1974
The Relationship between Shelf Space and Unit Sales in Supermarkets
Ronald C. Curhan · Journal of Marketing Research · 1972 · 208 citations
Business, Marketing, Marketing Management +16
The Effects of Merchandising and Temporary Promotional Activities on the Sales of Fresh Fruits and Vegetables in Supermarkets
Ronald C. Curhan · Journal of Marketing Research · 1974 · 161 citations
Business, Marketing, Marketing Management +17
Ronald C. Curhan · Journal of Marketing Research · 1972 · 101 citations
Shelf Space Allocation and Profit Maximization in Mass Retailing
Ronald C. Curhan · Journal of Marketing · 1973 · 90 citations
Management, Business Economics, Operations Management +17
Ronald C. Curhan · Journal of Marketing Research · 1974 · 70 citations
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