Sibling Brands, Multiple Objectives, and Response to Entry: The Case of the Marion Retail Coffee Market

Impact of Sales Promotions on when, what, and how Much to Buy

Journal of Marketing Research · 1988 · 975 citations

Business, Marketing, Marketing Management +16

Price-Induced Patterns of Competition

Robert C. Blattberg, Kenneth J. Wisniewski · Marketing Science · 1989 · 675 citations

Business, Marketing, Marketing Management +14

Parameter Estimation for a Multiplicative Competitive Interaction Model—Least Squares Approach

Masao Nakanishi, Lee G. Cooper · Journal of Marketing Research · 1974 · 422 citations

Social Sciences, Marketing, Marketing Management +11

Defensive Marketing Strategies

John R. Hauser, Steven M. Shugan · Marketing Science · 2008 · 370 citations

Business, Marketing, Marketing Management +14

A Simultaneous Approach to Market Segmentation and Market Structuring

Rajiv Grover, V. Srinivasan · Journal of Marketing Research · 1987 · 288 citations

Business, Marketing, Marketing Management +8