K. R. Kumar

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Active since

2002

Affiliations

Shadan Hospital and Institute of Medical Sciences(Current)

Vellore Institute of Technology University

K. R. Kumar is an author at Shadan Hospital and Institute of Medical Sciences specializing in marketing strategy, marketing management, and pandemic forecasting.

Publications per year

2002–2021

Publications

IoT role in prevention of COVID-19 and health care workforces behavioural intention in India - an empirical examination

R. Vijay Anand, Kumar P.J., Manivannan S.S. et al. · International Journal of Pervasive Computing and Communications · 2020 · 26 citations

Computing, Health Informatics, Information Technology +17

An Evaluation of E-Learning and User Satisfaction

K. R. Kumar, S. Susi, Y. C. Mohan et al. · International Journal of Web-Based Learning and Teaching Technologies · 2021 · 14 citations · Full text

Education, Educational Technology, Information Systems +17

Sibling Brands, Multiple Objectives, and Response to Entry: The Case of the Marion Retail Coffee Market

Thomas S. Gruca, Devanathan Sudharshan, K. R. Kumar · Journal of the Academy of Marketing Science · 2002 · 13 citations

Business, Marketing, Marketing Management +12

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