New brand names and inferential beliefs: Some insights on naming new products

The Theory of Buyer Behavior

Stewart W. Bither, John A. Howard, Jagdish N. Sheth · Journal of Marketing · 1971 · 2.8K citations

Buying Behavior, Buyer Behavior, Business +4

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Andrew A. Mitchell, Jerry C. Olson · Journal of Marketing Research · 1981 · 1.5K citations

Consumer Study, Product Attributes, Consumer Research +17

Correlation and causality

Patricia Cohen · Evaluation and Program Planning · 1980 · 1.1K citations

Causal Inference, Causal Reasoning, Causality +4

Cognitive Complexity and Cognitive Flexibility

William A. Scott · Sociometry · 1962 · 514 citations

Cognitive Science, Cognitive Study, Cognitive Development +7

The Impact of Inferential Beliefs on Product Evaluations

Joel Huber, John M. McCann · Journal of Marketing Research · 1982 · 405 citations

Behavioral Decision Making, Consumer Study, Product Attributes +18