Concepedia

Product Naming

Product Naming is a strategic branding construct that involves the creation and selection of a distinctive, market-appropriate name to identify and differentiate a new product within its competitive category.

19

Publications

3.4K

Citations

39

Authors

22

Institutions

Publications per year

2017–2026

5

Parents

Publications

19

Physicians Desk Reference

Ronald A. Arky · 1994 · 2.6K citations

, , +11

Quality control of herbal drugs and preparations: The methods of analysis, their relevance and applications

N.W. Muyumba, S C Mutombo, Helen Sheridan et al. · Talanta Open · 2021 · 138 citations · Full text

, , +14

Oppositional Product Names, Organizational Identities, and Product Appeal

J. Cameron Verhaal, Olga M. Khessina, Stanislav D. Dobrev · Organization Science · 2015 · 105 citations

, , +13

New brand names and inferential beliefs: Some insights on naming new products

George M. Zinkhan, Claude R. Martin · Journal of Business Research · 1987 · 87 citations · Full text

, , +16

The Name Game: How Naming Products Increases Psychological Ownership and Subsequent Consumer Evaluations

Jennifer L. Stoner, Barbara Loken, Ashley Stadler Blank · Journal of Consumer Psychology · 2017 · 73 citations

, , +14

1–5 of 19

Authors

39

  1. OM
    Olga M. Khessina

    Cornell University, United States

    2 publications · 129 citations

    2

    h-index

  2. AK
    Allan K. K. Chan

    Hong Kong Baptist University, Hong Kong SAR China

    1 publications · 28 citations

    1

    h-index

  3. CB
    Camilia Barnett

    Kansas State University, United States

    1 publications · 33 citations

    1

    h-index

  4. GM
    Gael McDonald

    Deakin University, Australia

    1 publications · 12 citations

    1

    h-index

  5. RA
    Ronald A. Arky

    Harvard University, United States

    1 publications · 2.6K citations

    1

    h-index

1–5 of 39

Institutions

22

  1. New York State School of Industrial and Labor Relations

    Ithaca, United States

    2 h-index

    2 publications

    129 citations

  2. Cornell University

    Ithaca, United States

    2 h-index

    2 publications

    129 citations

  3. Hong Kong Baptist University

    Hong Kong, Hong Kong

    1 h-index

    2 publications

    56 citations

  4. University of North Dakota

    Grand Forks, United States

    1 h-index

    1 publications

    73 citations

  5. University of Wisconsin–Milwaukee

    Milwaukee, United States

    1 h-index

    1 publications

    105 citations

  6. University of Massachusetts Amherst

    Amherst Center, United States

    1 h-index

    1 publications

    24 citations

  7. Kansas State University

    Manhattan, United States

    1 h-index

    2 publications

    66 citations

  8. University of Maryland, College Park

    College Park, United States

    1 h-index

    2 publications

    22 citations

1–8 of 22

Venues

  1. International Journal of Advertising

    IJA · 2 publications · 41 citations

    2

    h-index

  2. Organization Science

    2 publications · 129 citations

    2

    h-index

  3. Choice Reviews Online

    CRO · 1 publications · 12 citations

    1

    h-index

  4. Journal of Business Research

    JBR · 1 publications · 87 citations

    1

    h-index

  5. Names

    1 publications · 45 citations

    1

    h-index

1–5