Concepedia

Claude R. Martin

CR

23

Publications

1.2K

Citations

16

H-Index

1973

Active since

Affiliations

University of Michigan(Current)

University of Calgary

Alberta Bone and Joint Health Institute

California State University, Long Beach

Claude R. Martin is an author at University of Michigan specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessBusiness StrategyConsumer ResearchService InnovationAdvertisingCommunicationStrategic ManagementMedicine

Publications per year

1973–2022

23

Publications

23

Services Innovation: Successful versus Unsuccessful Firms

Claude R. Martin, David Horne · International Journal of Service Industry Management · 1993 · 227 citations

Innovation Evaluation, Innovation Champions, Service Innovation +21

Level of success inputs for service innovations in the same firm

Claude R. Martin, David Horne · International Journal of Service Industry Management · 1995 · 179 citations

Innovation Evaluation, Customer Satisfaction, Service Innovation +21

Restructuring towards a Service Orientation: The Strategic Challenges

Claude R. Martin, David Horne · International Journal of Service Industry Management · 1992 · 140 citations

Customer Satisfaction, Behaviour Modification, Service Innovation +16

New brand names and inferential beliefs: Some insights on naming new products

George M. Zinkhan, Claude R. Martin · Journal of Business Research · 1987 · 87 citations · Full text

Advertising, Brand Equity, New Products +9

A perspective on client productivity in business‐to‐business consulting services

Claude R. Martin, David Horne, Winnie S. Chan · International Journal of Service Industry Management · 2001 · 81 citations

Productivity, Service Productivity, Client Side +10

Rows per page

1–5 of 23