A "Naming Strategy" is a branding framework that systematically determines the selection and structuring of a product’s name to align with market positioning, brand architecture, and consumer cognition.
87
Publications
4.4K
Citations
199
Authors
127
Institutions
Publications per year
2017–2026
12
Parents
Publications
87
Phonetic Symbolism and Brand Name Preference
Tina M. Lowrey, L. J. Shrum · Journal of Consumer Research · 2007 · 314 citations
Strategically Desirable Brand Name Characteristics
Kim R. Robertson · Journal of Consumer Marketing · 1989 · 229 citations
Brand name strategies in the service sector
L. W. Turley, Patrick A. Moore · Journal of Consumer Marketing · 1995 · 165 citations
1–5 of 87
Authors
199
- SJ
4
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- JA
2
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- TM
2
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- LC
2
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- GM
2
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1–5 of 199
Institutions
127
Western University
London, Canada
2 h-index
3 publications
219 citations
University of Toronto
Toronto, Canada
2 h-index
2 publications
173 citations
University of Louisville
Louisville, United States
2 h-index
3 publications
66 citations
University of Utah
Salt Lake City, United States
2 h-index
2 publications
136 citations
University of North Dakota
Grand Forks, United States
1 h-index
1 publications
73 citations
University of Minnesota
Minneapolis, United States
1 h-index
1 publications
199 citations
University of Lausanne
Lausanne, Switzerland
1 h-index
1 publications
73 citations
Boston University
Boston, United States
1 h-index
1 publications
10 citations
1–8 of 127
Venues
- Names
3 publications · 74 citations
3
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- Journal of Marketing
JM · 3 publications · 157 citations
3
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- Journal of Consumer Research
JCR · 2 publications · 427 citations
2
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- Journal of Experimental Psychology Learning Memory and Cognition
2 publications · 352 citations
2
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- Reading and Writing
2 publications · 31 citations
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