Statistics
Publications
10
Citations
643
H-Index
10
Active since
1986
Affiliations
Kim R. Robertson is an author at Trinity University specializing in business, marketing, and marketing management.
Publications per year
1986–2021
10
10
Strategically Desirable Brand Name Characteristics
Kim R. Robertson · Journal of Consumer Marketing · 1989 · 229 citations
Evaluating international markets
Van R. Wood, Kim R. Robertson · International Marketing Review · 2000 · 74 citations
Recall and recognition effects of brand name imagery
Kim R. Robertson · Psychology and Marketing · 1987 · 63 citations
Business, Marketing, Psychology +13
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