Concepedia

Rta Wood

RW

7

Publications

389

Citations

7

H-Index

1985

Active since

Affiliations

Texas Tech University(Current)

Rta Wood is an author at Texas Tech University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchBehavioral ScienceCustomer SatisfactionBehavioral Decision MakingArtsTrustEconomics

Publications per year

1985–2008

7

Publications

7

Marketing and Economic Development: Review, Synthesis and Evaluation

Rta Wood, Scott J. Vitell · Journal of Macromarketing · 1986 · 83 citations

Economics, Market Development, Economic Development +10

Behavioral dimensions of channels of distribution: Review and synthesis

Shelby D. Hunt, Nina M. Ray, Rta Wood · Journal of the Academy of Marketing Science · 1985 · 76 citations

Behavioral Sciences, Behavioral Decision Making, Behavioral Neuroscience +4

Responsible gaming and best practice: how can academics help?

Griffiths, Rta Wood · Nottingham Trent University's Institutional Repository (Nottingham Trent Repository) · 2008 · 65 citations · Full text

Computer Ethic, Responsible Gaming, Online Gaming +18

“Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications

Donald S. Tull, Rta Wood, Dale F. Duhan et al. · Journal of Marketing Research · 1986 · 58 citations

Customer Satisfaction, Advertising Effects, Advertising +15

Gambling loyalty schemes: treading a fine line?

Griffiths, Rta Wood · Nottingham Trent University's Institutional Repository (Nottingham Trent Repository) · 2008 · 53 citations · Full text

Customer Experience, Customer Satisfaction, Behavioral Decision Making +23

Rows per page

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