Concepedia

Gwen Achenreiner

GA

Statistics

Publications

6

Citations

368

H-Index

6

Active since

1997

Affiliations

University of Wisconsin–La Crosse(Current)

Gwen Achenreiner is an author at University of Wisconsin–La Crosse specializing in education, higher education, and child development.

Publications per year

1997–2020

6

Publications

6

The Meaning of Brand Names to Children: A Developmental Investigation

Gwen Achenreiner, Deborah Roedder John · Journal of Consumer Psychology · 2003 · 199 citations

Business, Marketing, Brand Management +12

Materialistic Values and Susceptibility to Influence in Children

Gwen Achenreiner · ACR North American Advances · 1997 · 106 citations

Social Sciences, Human Development, Psychology +12

Market Research in the “Real” World: Are We Teaching Students What They Need to Know?

Gwen Achenreiner · Marketing Education Review · 2001 · 22 citations

Education, Educational Technology, Data Analytics +11

IS WHAT STUDENTS WANT WHAT THEY REALLY NEED? A VALUES VIEW OF UNDERGRADUATE MARKETING ELECTIVE COURSE OFFERINGS

Kenneth W. Graham, Gwen Achenreiner, Maggie McDermott et al. · Marketing Education Review · 2020 · 18 citations

Education, Curriculum, Higher Education +17

An Innovative Approach to Tourism Market Segmentation Research: An Applied Study

George Arimond, Gwen Achenreiner, Abdulaziz Elfessi · Journal of Hospitality & Leisure Marketing · 2003 · 12 citations

Management, Marketing, Tourism Management +17

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