Concepedia

Maggie McDermott

MM

Statistics

Publications

2

Citations

30

H-Index

2

Active since

2013

Affiliations

University of Wisconsin–La Crosse(Current)

Maggie McDermott is an author at University of Wisconsin–La Crosse specializing in academic elective planning, consumer needs, and student interest.

Publications per year

2013–2020

2

Publications

2

IS WHAT STUDENTS WANT WHAT THEY REALLY NEED? A VALUES VIEW OF UNDERGRADUATE MARKETING ELECTIVE COURSE OFFERINGS

Kenneth W. Graham, Gwen Achenreiner, Maggie McDermott et al. · Marketing Education Review · 2020 · 18 citations

Education, Curriculum, Higher Education +17

Current Perceptions, Prominence and Prevalence of Sustainability in the Marketing Curriculum

Debbie DeLong, Maggie McDermott · Marketing Management Journal · 2013 · 12 citations · Full text

Education, Higher Education, Marketing +12

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