Concepedia

Kenneth W. Graham

KW

Statistics

Publications

4

Citations

153

H-Index

4

Active since

2016

Affiliations

University of Wisconsin–La Crosse(Current)

Mississippi State University

Kenneth W. Graham is an author at University of Wisconsin–La Crosse specializing in consumer behavior, management, and resource governance.

Publications per year

2016–2021

4

Publications

4

Consumer-brand identity and online advertising message elaboration

Kenneth W. Graham, Kelly Wilder · Journal of Research in Interactive Marketing · 2020 · 57 citations

Business, Marketing, Marketing Management +17

Integration, knowledge creation and B2B governance: The role of resource hierarchies in financial performance

F. Gérard Adams, Kenneth W. Graham · Industrial Marketing Management · 2016 · 53 citations

Management, Knowledge Management, Strategic Management +12

The Role of Dynamic Capabilities in Firm-Level Technology Adoption Processes: A Qualitative Investigation

Kenneth W. Graham, Robert Moore · Journal of Innovation Management · 2021 · 25 citations · Full text

Management, Innovation Management, Technology Management +17

IS WHAT STUDENTS WANT WHAT THEY REALLY NEED? A VALUES VIEW OF UNDERGRADUATE MARKETING ELECTIVE COURSE OFFERINGS

Kenneth W. Graham, Gwen Achenreiner, Maggie McDermott et al. · Marketing Education Review · 2020 · 18 citations

Education, Curriculum, Higher Education +17

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