Concepedia

Teresa M. Pavia

TM

11

Publications

678

Citations

11

H-Index

1990

Active since

Affiliations

University of Utah(Current)

Oklahoma State University

Teresa M. Pavia is an author at University of Utah specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchInnovationPsychologySocial SciencesBusiness StrategyProduct ManagementStrategic Management

Publications per year

1990–2014

11

Publications

11

The Reflexive Relationship between Consumer Behavior and Adaptive Coping

Teresa M. Pavia, Marlys J. Mason · Journal of Consumer Research · 2004 · 157 citations

Behavioral Decision Making, Consumer Study, Social Psychology +17

The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names

Teresa M. Pavia, Janeen Arnold Costa · Journal of Marketing · 1993 · 103 citations

Marketing, Nonsense Mixtures, Advertising +11

Vulnerability and Physical, Cognitive, and Behavioral Impairment

Teresa M. Pavia, Marlys J. Mason · Journal of Macromarketing · 2014 · 85 citations

Psychological Co-morbidities, Behavioral Decision Making, Consumer Study +26

The Early Stages of New Product Development in Entrepreneurial High‐Tech Firms

Teresa M. Pavia · Journal of Product Innovation Management · 1991 · 75 citations

Innovation Evaluation, Entrepreneurship, Innovation Management +21

When the Family System Includes Disability: Adaptation in the Marketplace, Roles and Identity

Marlys J. Mason, Teresa M. Pavia · Journal of Marketing Management · 2006 · 67 citations

Family Systems, Family Dynamic, Family Interaction +11

Rows per page

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