Concepedia

Janeen Arnold Costa

JA

14

Publications

2.1K

Citations

14

H-Index

1993

Active since

Affiliations

University of Utah(Current)

Indian Institute of Management Calcutta

Janeen Arnold Costa is an author at University of Utah specializing in management, marketing, and business.

Top concepts

Publications per year

1993–2012

14

Publications

14

Researching Sensitive Topics

Janeen Arnold Costa, Claire M. Renzetti, Raymond M. Lee · Journal of Marketing Research · 1994 · 785 citations

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The Mountain Man Myth: A Contemporary Consuming Fantasy

Russell W. Belk, Janeen Arnold Costa · Journal of Consumer Research · 1998 · 657 citations

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Gender Issues and Consumer Behavior

Susan Dobscha, Janeen Arnold Costa · Journal of Marketing Research · 1995 · 116 citations

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The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names

Teresa M. Pavia, Janeen Arnold Costa · Journal of Marketing · 1993 · 103 citations

, , +11

Paradisal discourse: A critical analysis of marketing and consuming Hawaii

Janeen Arnold Costa · Consumption Markets & Culture · 1998 · 92 citations

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