Concepedia

Brand Naming

Brand Naming is a strategic branding process that involves creating a distinctive and meaningful name for a product, service, or company to differentiate it within a competitive market and facilitate consumer recognition and recall.

296

Publications

19K

Citations

537

Authors

309

Institutions

Publications per year

2017–2026

43

Parents

Children

Publications

296

Auditor brand name reputations and industry specializations

Allen Craswell, Jere R. Francis, Stephen L. Taylor · Journal of Accounting and Economics · 1995 · 1.5K citations

, , +12

Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond

Birger Wernerfelt · The RAND Journal of Economics · 1988 · 810 citations

, , +12

Creating Brand Names With Meaning: The Use of Sound Symbolism

Richard R. Klink · Marketing Letters · 2000 · 442 citations

, , +12

A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments

Eric Yorkston, Geeta Menon · Journal of Consumer Research · 2004 · 369 citations · Full text

, , +17

Brand equity and the extendibility of brand names

Arvind Rangaswamy, Raymond R. Burke, Terence A. Oliva · International Journal of Research in Marketing · 1993 · 362 citations

, , +13

1–5 of 296

Authors

537

  1. AK
    Allan K. K. Chan

    Hong Kong Baptist University, Hong Kong SAR China

    7 publications · 232 citations

    7

    h-index

  2. AP
    Abhishek Pathak

    University of Dundee, United Kingdom

    7 publications · 195 citations

    7

    h-index

  3. RR
    Richard R. Klink

    Loyola University Maryland, United States

    6 publications · 454 citations

    6

    h-index

  4. BH
    Bernd H. Schmitt

    Columbia University, United States

    5 publications · 410 citations

    5

    h-index

  5. GA
    Gemma A. Calvert

    University of Oxford, United Kingdom

    4 publications · 110 citations

    4

    h-index

1–5 of 537

Institutions

309

  1. Hong Kong Baptist University

    Hong Kong, Hong Kong

    7 h-index

    10 publications

    341 citations

  2. University of Dundee

    Dundee, United Kingdom

    6 h-index

    6 publications

    178 citations

  3. University of Oxford

    Oxford, United Kingdom

    5 h-index

    5 publications

    114 citations

  4. University of Connecticut

    Storrs, United States

    5 h-index

    7 publications

    116 citations

  5. Loyola University Maryland

    Baltimore, United States

    5 h-index

    7 publications

    396 citations

  6. Fordham University

    New York, United States

    5 h-index

    7 publications

    385 citations

  7. Nanyang Technological University

    Singapore, Singapore

    4 h-index

    7 publications

    181 citations

  8. New York University

    New York, United States

    4 h-index

    6 publications

    1.7K citations

1–8 of 309

Venues

  1. Journal of Marketing Research

    14 publications · 1.5K citations

    13

    h-index

  2. Journal of Product & Brand Management

    13 publications · 486 citations

    12

    h-index

  3. Psychology and Marketing

    10 publications · 626 citations

    10

    h-index

  4. Journal of Business Research

    JBR · 8 publications · 381 citations

    8

    h-index

  5. Journal of Brand Management

    10 publications · 204 citations

    8

    h-index

1–5