New directions in customer research and the issue of ownership: A marketing research viewpoint

Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Susan Fournier · Journal of Consumer Research · 1998 · 790 citations · Full text

Business, Marketing, Marketing Management +12

The meaning and measurement of customer retention

Edward Aspinall, Clive Nancarrow, Merlin Stone · Journal of Targeting Measurement and Analysis for Marketing · 2001 · 91 citations · Full text

Management, Marketing, Marketing Management +12

A new research medium, new research populations and seven deadly sins for Internet researchers

Clive Nancarrow, John Pallister, Ian Brace · Qualitative Market Research An International Journal · 2001 · 53 citations

Business, Information Systems, Information Technology +7

Future Marketers: Future Curriculum: Future Shock?

Martin Evans, Clive Nancarrow, Alan Tapp et al. · Journal of Marketing Management · 2002 · 23 citations · Full text

Business, Knowledge Management, Marketing +6

A great place to shop, work and invest: Measuring and managing the service profit chain at Sears Canada

M Norquist, Masego Gilbert, Robert N. King et al. · Interactive Marketing · 2002 · 13 citations · Full text

Management, Business Administration, Operations Management +15