41
Publications
1.9K
Citations
24
H-Index
1996
Active since
Affiliations
Alan Tapp is an author at University of the West of England specializing in management, marketing, and marketing communication.
Top concepts
ManagementMarketingBusinessMarketing CommunicationConsumer ResearchMarketing StrategyMarketing InsightsSocial MarketingMarketing ManagementAdvertising
Publications per year
1996–2023
41
41
From “carefree casuals” to “professional wanderers”
Alan Tapp, Jeff Clowes · European Journal of Marketing · 2002 · 166 citations
Social Marketing and Public Health: Theory and Practice
Alan Tapp · Journal of Public Health · 2011 · 117 citations · Full text
Some reasonable but uncomfortable questions about social marketing
Fiona Spotswood, Jeff French, Alan Tapp et al. · Journal of Social Marketing · 2012 · 94 citations · Full text
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