Jeff Clowes is an author at Coventry University specializing in brand strategy, marketing strategy, and sports marketing.
Top concepts
MarketingManagementBrand StrategyFootball StudiesSports MarketingMarketing StrategyCultureBrandingBusinessStrategy
Publications per year
1998–2002
2
2
From “carefree casuals” to “professional wanderers”
Alan Tapp, Jeff Clowes · European Journal of Marketing · 2002 · 166 citations
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