Jeff French - Concepedia

Author

Jeff French

Queensland University of Technology

Also Known As

Jeff French

Publications

1.6K

Citations

H-Index

Concepts

All Affiliations

Queensland University of Technology Nottingham Trent University University of Brighton University of Derby

About

Jeff French is an author at Queensland University of Technology specializing in social marketing, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	10	10	544
2	Business	5	5	166
3	Arts	2	2	165
4	Health Sciences	2	3	211
5	Education	1	1	11

Jeff French

Publications

755

Citations

H-Index

Page 1

	Year	Citations
A hierarchical model of social marketing Jeff French, Rebekah Russell‐Bennett Journal of Social Marketing Digital MarketingInternational MarketingConsumer ResearchSocial MarketingBrand Strategy	2015	133
Why nudging is not enough Jeff French Journal of Social Marketing Communication Social ChangeSocial MarketingIntervention MatrixSocial ChangeSocial Transformation	2011	114
Some reasonable but uncomfortable questions about social marketing Fiona Spotswood, Jeff French, Alan Tapp, Journal of Social Marketing AdvertisingAdvertising EthicsRational ExchangeMedia MarketingHistory Of Marketing	2012	94
From analysis to synthesis Jeff French, Lee Adams, Jeff French Health Education Journal Architectural DesignSimple Three-model SystemAutomated ReasoningModel SynthesisDesign	1986	80
Boundaries and horizons, the role of health education within health promotion Jeff French Health Education Journal Community Health Sciences Intervention ScienceHealth PolicyHealth CommunicationHealth PromotionHealth Behavior	1990	51
The social marketing paradox: challenges and opportunities for the discipline M. Bilal Akbar, Liz Foote, Alison Lawson, International Review on Public and Nonprofit Marketing Social Marketing AcademicsMedia MarketingInteractive MarketingManagementConsumer Research	2021	49
Future pandemics and vaccination: Public opinion and attitudes across three European countries Domino Determann, Esther W. de Bekker‐Grob, Jeff French, Vaccine	2015	44
From Snake Oil Salesmen to Trusted Policy Advisors: The Development of a Strategic Approach to the Application of Social Marketing in England Jeff French, Dip H.E., Clive Blair-Stevens Social Marketing Quarterly Trusted Policy AdvisorsSnake Oil SalesmenManagementBusinessSocial Marketing	2006	40
Travelling alone or travelling far? Jeff French, Rebekah Russell‐Bennett, Rory Mulcahy Journal of Social Marketing Activity-travel PatternValue TheorySocial MarketingTravel BehaviorSustainable Value Creation	2017	30
Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth Jay Kassirer, Craig Lefebvre, Winthrop Morgan, Social Marketing Quarterly Future GrowthMedia MarketingInternational MarketingHistory Of MarketingManagement	2019	30

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