Concepedia

Jeff French

JF

16

Publications

755

Citations

13

H-Index

1986

Active since

Affiliations

Queensland University of Technology(Current)

Nottingham Trent University

University of Brighton

University of Derby

Jeff French is an author at Queensland University of Technology specializing in social marketing, marketing, and management.

Top concepts

Social MarketingMarketingManagementMarketing CommunicationMedia MarketingConsumer ResearchBusinessPublic HealthHealth EducationHealth Promotion

Publications per year

1986–2021

16

Publications

16

A hierarchical model of social marketing

Jeff French, Rebekah Russell‐Bennett · Journal of Social Marketing · 2015 · 133 citations

Digital Marketing, International Marketing, Consumer Research +17

Why nudging is not enough

Jeff French · Journal of Social Marketing · 2011 · 114 citations

Communication Social Change, Social Marketing, Intervention Matrix +16

Some reasonable but uncomfortable questions about social marketing

Fiona Spotswood, Jeff French, Alan Tapp et al. · Journal of Social Marketing · 2012 · 94 citations · Full text

Advertising, Advertising Ethics, Rational Exchange +15

From analysis to synthesis

Jeff French, Lee Adams, Jeff French · Health Education Journal · 1986 · 80 citations

Architectural Design, Simple Three-model System, Automated Reasoning +15

Boundaries and horizons, the role of health education within health promotion

Jeff French · Health Education Journal · 1990 · 51 citations

Community Health Sciences Intervention Science, Health Policy, Health Communication +15

Rows per page

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