Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA

Customer Loyalty: Toward an Integrated Conceptual Framework

Anthony Steven Dick, Kunal Basu · Journal of the Academy of Marketing Science · 1994 · 6.6K citations

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Measuring Consumer Involvement Profiles

Gilles Laurent, Jean‐Noël Kapferer · Journal of Marketing Research · 1985 · 2K citations

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The loyalty effect: The hidden force behind growth, profits, and lasting value

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Brand Loyalty Vs. Repeat Purchasing Behavior

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Brand Loyalty: Measurement and Management

Eric Berkowitz, Jacob Jacoby, Robert W. Chestnut · Journal of Marketing Research · 1978 · 984 citations

Business, Marketing, Marketing Management +12