Concepedia

Consumer Retention

Consumer Retention is a marketing and consumer-behavior construct that denotes the extent to which an individual consumer continues to engage in repeat purchases and other ongoing exchanges with a given firm, brand, or product over a specified period rather than switching to alternatives or discontinuing use.

259

Publications

20K

Citations

599

Authors

344

Institutions

Publications per year

2017–2026

76

Parents

Publications

259

Loyalty programs and their impact on repeat-purchase loyalty patterns

Byron Sharp, Anne Sharp · International Journal of Research in Marketing · 1997 · 779 citations

, , +14

Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market

Torsten J. Gerpott, Wolfgang Rams, Andreas Schindler · Telecommunications Policy · 2001 · 724 citations

, , +12

The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting

Chatura Ranaweera, Jaideep Prabhu · International Journal of Service Industry Management · 2003 · 697 citations

, , +12

Counting Your Customers: Who-Are They and What Will They Do Next?

David C. Schmittlein, Donald G. Morrison, Richard Colombo · Management Science · 1987 · 649 citations

, , +16

The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention

Michael Lewis · Journal of Marketing Research · 2004 · 540 citations

, , +17

1–5 of 259

Authors

599

  1. RI
    Raghuram Iyengar

    University of Pennsylvania, United States

    4 publications · 393 citations

    4

    h-index

  2. PS
    Peter S. Fader

    University of Pennsylvania, United States

    3 publications · 385 citations

    3

    h-index

  3. DC
    David C. Schmittlein

    University of Pennsylvania, United States

    3 publications · 1K citations

    3

    h-index

  4. JD
    John Dawes

    University of South Australia, Australia

    3 publications · 234 citations

    3

    h-index

  5. HM
    Heath McDonald

    Swinburne University of Technology, Australia

    3 publications · 128 citations

    3

    h-index

1–5 of 599

Institutions

344

  1. University of South Australia

    Adelaide, Australia

    8 h-index

    17 publications

    2.2K citations

  2. University of Pennsylvania

    Philadelphia, United States

    8 h-index

    11 publications

    1.7K citations

  3. City University of Hong Kong

    Hong Kong, Hong Kong

    7 h-index

    11 publications

    923 citations

  4. New York University

    New York, United States

    6 h-index

    6 publications

    1.5K citations

  5. Columbia University

    New York, United States

    5 h-index

    5 publications

    1K citations

  6. Yuan Ze University

    Taoyuan District, Taiwan

    4 h-index

    6 publications

    594 citations

  7. Tilburg University

    Tilburg, The Netherlands

    4 h-index

    6 publications

    536 citations

  8. University of California, Los Angeles

    Los Angeles, United States

    3 h-index

    5 publications

    451 citations

1–8 of 344

Venues

  1. Journal of Marketing Research

    17 publications · 2K citations

    17

    h-index

  2. Journal of Marketing

    JM · 10 publications · 1.7K citations

    10

    h-index

  3. Journal of Business Research

    JBR · 9 publications · 307 citations

    8

    h-index

  4. Journal of Services Marketing

    6 publications · 438 citations

    6

    h-index

  5. Journal of Consumer Research

    JCR · 6 publications · 365 citations

    6

    h-index

1–5