The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

Measuring Brand Equity Across Products and Markets

David A. Aaker · California Management Review · 1996 · 3.5K citations

Business, Marketing, Marketing Management +13

Developing and validating a multidimensional consumer-based brand equity scale

Boonghee Yoo, Naveen Donthu · Journal of Business Research · 2001 · 2.9K citations

Business, Marketing, Marketing Management +11

Market-Based Assets and Shareholder Value: A Framework for Analysis

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey · Journal of Marketing · 1998 · 1.9K citations

Management, Marketing, Marketing Management +17

Brand Synthesis: The Multidimensionality of Brand Knowledge

Kevin Lane Keller · Journal of Consumer Research · 2003 · 1.9K citations

Business, Marketing, Marketing Management +11