Concepedia

Johan Anselmsson

JA

Statistics

Publications

17

Citations

1.3K

H-Index

14

Active since

2006

Affiliations

Lund University(Current)

Johan Anselmsson is an author at Lund University specializing in marketing, business, and brand management.

Publications per year

2006–2023

17

Publications

17

Brand image and customers' willingness to pay a price premium for food brands

Johan Anselmsson, Niklas Bondesson, Ulf Johansson · Journal of Product & Brand Management · 2014 · 311 citations

Business, Marketing, Marketing Management +17

Sources of customer satisfaction with shopping malls: A comparative study of different customer segments

Johan Anselmsson · The International Review of Retail Distribution and Consumer Research · 2006 · 202 citations

Business, Marketing, Retail Management +17

Understanding price premium for grocery products: a conceptual model of customer‐based brand equity

Johan Anselmsson, Ulf Johansson, Niklas Persson · Journal of Product & Brand Management · 2007 · 198 citations

Business, Marketing, Marketing Management +13

Corporate social responsibility and the positioning of grocery brands

Johan Anselmsson, Ulf Johansson · International Journal of Retail & Distribution Management · 2007 · 174 citations

Business, Marketing, Marketing Management +16

An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity

Johan Anselmsson, Steve Burt, Burak Tunca · Journal of Retailing and Consumer Services · 2017 · 68 citations · Full text

Business, Marketing, Marketing Management +16

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