Concepedia

Burak Tunca

BT

Statistics

Publications

3

Citations

94

H-Index

3

Active since

2017

Affiliations

Lund University(Current)

Burak Tunca is an author at Lund University specializing in business, brand associations, and marketing management.

Publications per year

2017–2019

3

Publications

3

An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity

Johan Anselmsson, Steve Burt, Burak Tunca · Journal of Retailing and Consumer Services · 2017 · 68 citations · Full text

Business, Marketing, Marketing Management +16

Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category

Johan Anselmsson, Burak Tunca · Journal of Marketing Communications · 2017 · 15 citations · Full text

Business, Marketing, Marketing Management +16

‘You are where you shop’: Examining stereotypes about town center shoppers

Burak Tunca, Johan Anselmsson · Journal of Retailing and Consumer Services · 2019 · 11 citations · Full text

Social Sciences, Social Psychology, Sociology +13

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