Concepedia

Niklas Persson

NP

Statistics

Publications

4

Citations

398

H-Index

4

Active since

2007

Affiliations

Lund University(Current)

Niklas Persson is an author at Lund University specializing in business, marketing management, and brand management.

Publications per year

2007–2010

4

Publications

4

Understanding price premium for grocery products: a conceptual model of customer‐based brand equity

Johan Anselmsson, Ulf Johansson, Niklas Persson · Journal of Product & Brand Management · 2007 · 198 citations

, , +13

An exploratory investigation of the elements of B2B brand image and its relationship to price premium

Niklas Persson · Industrial Marketing Management · 2010 · 132 citations

, , +16

The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking

Johan Anselmsson, Ulf Johansson, Niklas Persson · Journal of Brand Management · 2008 · 37 citations

, , +16

The penetration of retailer brands and the impact on consumer prices—A study based on household expenditures for 35 grocery categories

Johan Anselmsson, Ulf Johansson, Antonio Marañon et al. · Journal of Retailing and Consumer Services · 2007 · 31 citations

, , +17

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