Concepedia
Statistics
Publications
5
Citations
431
H-Index
Active since
2012
Affiliations
Lund University(Current)
Stockholm School of Economics
Niklas Bondesson is an author at Lund University specializing in business, brand management, and marketing.
Publications per year
2012–2016
Brand image and customers' willingness to pay a price premium for food brands
Johan Anselmsson, Niklas Bondesson, Ulf Johansson · Journal of Product & Brand Management · 2014 · 311 citations
Business, Marketing, Marketing Management +17
Customer-based brand equity and human resource management image
Johan Anselmsson, Niklas Bondesson, Frans Melin · European Journal of Marketing · 2016 · 39 citations
Business, Human Resource Management, Marketing +8
Consumer advertising as a signal of employer attractiveness
Sara Rosengren, Niklas Bondesson · International Journal of Advertising · 2014 · 34 citations
Business, Marketing, Marketing Management +13
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
Johan Anselmsson, Niklas Bondesson · Journal of Retailing and Consumer Services · 2015 · 26 citations
Business, Marketing, Marketing Management +12
Brand Image Antecedents of Loyalty and Price Premium in Business Markets
Niklas Bondesson · Business and Management Research · 2012 · 21 citations · Full text
Business, Marketing, Marketing Management +16
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