Technovation · 2011 · 246 citations · 44 references
BusinessMarketingCustomer Relationship ManagementService DesignService OperationsCustomer EngagementCustomer Experience ManagementCustomer ParticipationCustomer SatisfactionCustomer Service ManagementIntegrated Service DeliveryCustomer ContributionCustomer CooperationNew Service DevelopmentService Capability DevelopmentService Integration PlanningService Line DevelopmentService Sector Development
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Toward a knowledge‐based theory of the firm
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Evolving to a New Dominant Logic for Marketing
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Lead Users: A Source of Novel Product Concepts
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