Concepedia

Value Proposition Development

Value Proposition Development is a strategic marketing process within the domain of customer-centric business planning that specifies how a firm uniquely creates, communicates, and delivers superior value to target business customers relative to competitive offerings, particularly within the contexts of B2B marketing, entrepreneurial marketing, investment promotion, and marketing strategy.

175

Publications

14K

Citations

384

Authors

201

Institutions

Publications per year

2017–2026

84

Parents

Children

Publications

175

Creating Strategic Business Value from Big Data Analytics: A Research Framework

Varun Grover, Roger H.L. Chiang, Ting‐Peng Liang et al. · Journal of Management Information Systems · 2018 · 901 citations

, , +17

Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing

David Ballantyne, Richard J. Varey · Marketing Theory · 2006 · 800 citations

, , +12

Business marketing: understand what customers value.

James C. Anderson, James A. Narus · PubMed · 1999 · 648 citations

, , +14

Customer value propositions in business markets.

James C. Anderson, James A. Narus, Wouter van Rossum · PubMed · 2006 · 638 citations

, , +6

Exploring value propositions and service innovation: a service-dominant logic study

Per Skålén, Johanna Gummerus, Catharina von Koskull et al. · Journal of the Academy of Marketing Science · 2014 · 474 citations · Full text

, , +12

1–5 of 175

Authors

384

  1. AP
    Adrian Payne

    The University of Sydney, Australia

    8 publications · 1.6K citations

    8

    h-index

  2. PF
    Pennie Frow

    The University of Sydney, Australia

    8 publications · 1.6K citations

    8

    h-index

  3. MW
    Marc Wouters

    University of Twente, Netherlands

    4 publications · 126 citations

    4

    h-index

  4. JC
    James C. Anderson

    Newbury College, United States

    4 publications · 1.4K citations

    4

    h-index

  5. KS
    Kaj Storbacka

    University of Auckland, New Zealand

    4 publications · 685 citations

    4

    h-index

1–5 of 384

Institutions

201

  1. The University of Sydney

    Sydney, Australia

    9 h-index

    10 publications

    1.6K citations

  2. UNSW Sydney

    Sydney, Australia

    9 h-index

    10 publications

    1.6K citations

  3. Hanken School of Economics

    Helsinki, Finland

    6 h-index

    9 publications

    1.6K citations

  4. Northwestern University

    Evanston, United States

    5 h-index

    5 publications

    1.4K citations

  5. Tampere University

    Tampere, Finland

    4 h-index

    6 publications

    803 citations

  6. Paderborn University

    Paderborn, Germany

    4 h-index

    4 publications

    616 citations

  7. University of Amsterdam

    Amsterdam, The Netherlands

    4 h-index

    5 publications

    191 citations

  8. University of Otago

    Dunedin, New Zealand

    3 h-index

    4 publications

    1.2K citations

1–8 of 201

Venues

  1. Industrial Marketing Management

    24 publications · 2.9K citations

    21

    h-index

  2. Journal of Business Research

    JBR · 8 publications · 506 citations

    8

    h-index

  3. Sustainability

    3 publications · 83 citations

    3

    h-index

  4. Technovation

    3 publications · 127 citations

    3

    h-index

  5. Journal of Business and Industrial Marketing

    3 publications · 56 citations

    3

    h-index

1–5