Concepedia

Value Proposition Fit

Value Proposition Fit is a theoretical construct in marketing and entrepreneurial theory that denotes the alignment between a firm's offered value proposition and the specific needs, preferences, or pain points of its target customer segment, thereby distinguishing it from related market-fit concepts by focusing exclusively on the resonance of the value proposition prior to broader business model or product-market validation.

13

Publications

530

Citations

30

Authors

27

Institutions

Publications per year

2017–2026

9

Parents

Publications

13

Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action

Harri Terho, Andreas Eggert, Wolfgang Ulaga et al. · Industrial Marketing Management · 2017 · 87 citations

, , +14

Toward a comprehensive framework of value proposition development: From strategy to implementation

Adrian Payne, Pennie Frow, Lena Steinhoff et al. · Industrial Marketing Management · 2020 · 84 citations

, , +16

Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence

Thomas Martin Key, Terry Clark, O. C. Ferrell et al. · AMS Review · 2020 · 62 citations · Full text

, , +7

The Fit Between Value Proposition Innovation and Technological Innovation in the Digital Environment: Implications for the Performance of Startups

Hai Guo, Jun Yang, Jiaping Han · IEEE Transactions on Engineering Management · 2019 · 60 citations

, , +15

Values and Poetic Organizations: Beyond Value Fit Toward Values Through Conversation

Ellen R. Auster, R. Edward Freeman · Journal of Business Ethics · 2012 · 41 citations

, , +7

1–5 of 13

Authors

30

  1. AE
    Andreas Eggert

    Paderborn University, Germany

    3 publications · 183 citations

    3

    h-index

  2. AP
    Adrian Payne

    The University of Sydney, Australia

    2 publications · 96 citations

    2

    h-index

  3. LP
    Leyland Pitt

    Simon Fraser University, Canada

    2 publications · 97 citations

    2

    h-index

  4. LS
    Lena Steinhoff

    University of Rostock, Germany

    2 publications · 96 citations

    2

    h-index

  5. PF
    Pennie Frow

    The University of Sydney, Australia

    2 publications · 96 citations

    2

    h-index

1–5 of 30

Institutions

27

  1. Paderborn University

    Paderborn, Germany

    3 h-index

    4 publications

    270 citations

  2. Simon Fraser University

    Burnaby, Canada

    2 h-index

    2 publications

    97 citations

  3. UNSW Sydney

    Sydney, Australia

    2 h-index

    2 publications

    96 citations

  4. Hanken School of Economics

    Helsinki, Finland

    2 h-index

    3 publications

    87 citations

  5. University of Rostock

    Rostock, Germany

    2 h-index

    2 publications

    96 citations

  6. The University of Sydney

    Sydney, Australia

    2 h-index

    2 publications

    96 citations

  7. Korea University

    Seoul, South Korea

    1 h-index

    2 publications

    68 citations

  8. Renmin University of China

    Beijing, China

    1 h-index

    2 publications

    120 citations

1–8 of 27

Venues

  1. Industrial Marketing Management

    5 publications · 232 citations

    5

    h-index

  2. Journal of Business Ethics

    1 publications · 41 citations

    1

    h-index

  3. The Bottom Line Managing Library Finances

    1 publications · 30 citations

    1

    h-index

  4. AMS Review

    1 publications · 62 citations

    1

    h-index

  5. 1

    h-index

1–5