Sales Presentation

Sales Presentation is a structured communication process within sales management wherein a salesperson delivers a tailored message to a prospective buyer, distinguishing it from other sales communication forms by its formal, interactive, and persuasive design aimed at demonstrating value and facilitating purchase decisions.

182

Publications

11.6K

Citations

359

Authors

209

Institutions

Publications per year

2017–2026

33

Authors

359

  1. DM
    David M. Szymanski

    Texas A&M University, United States

    5 publications · 564 citations

    5

    h-index

  2. AM
    Avinash Malshe

    University of St. Thomas - Minnesota, United States

    5 publications · 254 citations

    5

    h-index

  3. AS
    Arun Sharma

    University of Miami, United States

    4 publications · 243 citations

    4

    h-index

  4. RL
    Rosann L. Spiro

    Indiana University, United States

    4 publications · 1.8K citations

    4

    h-index

  5. DE
    Douglas E. Hughes

    Michigan State University, United States

    3 publications · 154 citations

    3

    h-index

1–5 of 359

Venues

  1. Industrial Marketing Management

    25 publications · 1.3K citations

    18

    h-index

  2. Journal of Personal Selling and Sales Management

    JPSSM · 18 publications · 1.1K citations

    16

    h-index

  3. Journal of the Academy of Marketing Science

    12 publications · 883 citations

    12

    h-index

  4. Journal of Marketing

    JM · 12 publications · 971 citations

    12

    h-index

  5. Journal of Business Research

    JBR · 11 publications · 701 citations

    11

    h-index

1–5