Sales Script Development is a methodical process within sales communication research that involves the systematic design and refinement of structured verbal and written content to guide sales interactions, distinguishing it from ad hoc or unstructured sales dialogue approaches.
6
Publications
521
Citations
9
Authors
9
Institutions
Publications per year
2017–2026
1
Parents
Publications
6
1–5 of 6
Authors
9
- TW
4
h-index
- PF
2
h-index
- AJ
2
h-index
- LN
1
h-index
- JJ
1
h-index
1–5 of 9
Institutions
9
Pennsylvania State University
State College, United States
2 h-index
4 publications
426 citations
Consumer Product Testing Company (United States)
Fairfield, United States
2 h-index
2 publications
230 citations
University of Georgia
Athens, United States
2 h-index
2 publications
230 citations
Centre de Recherche et d’Enseignement de Géosciences de l’Environnement
Aix-en-Provence, France
1 h-index
2 publications
44 citations
Banner Thunderbird Medical Center
Glendale, United States
1 h-index
1 publications
22 citations
Wayne State University
Detroit, United States
1 h-index
1 publications
56 citations
Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille
Toulon, France
1 h-index
2 publications
44 citations
Central Michigan University
Mount Pleasant, United States
1 h-index
1 publications
56 citations
1–8 of 9
Venues
- Journal of Marketing
JM · 4 publications · 443 citations
4
h-index
- Journal of Personal Selling and Sales Management
JPSSM · 1 publications · 56 citations
1
h-index
- Journal of Retailing and Consumer Services
1 publications · 22 citations
1
h-index
1–3