Concepedia

Lionel Nicod

LN

Statistics

Publications

3

Citations

46

H-Index

3

Active since

2018

Affiliations

Aix-Marseille Université(Current)

Centre de Recherche et d’Enseignement de Géosciences de l’Environnement

Lionel Nicod is an author at Aix-Marseille Université specializing in management, marketing, and customer satisfaction.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionCustomer ServiceSales ManagementConsumer BehaviorEmployee LearningInteractive Marketing

Publications per year

2018–2024

3

Publications

3

Customer proactive training vs customer reactive training in retail store settings: Effects on script proficiency, customer satisfaction, and sales volume

Lionel Nicod, Sylvie Llosa, David E. Bowen · Journal of Retailing and Consumer Services · 2020 · 21 citations

Script Proficiency, Customer Satisfaction, Customer Experience +8

How should customers be trained in their role as coproducers? The influence of training and its characteristics on the benefits of coproduction

Lionel Nicod, Sylvie Llosa · Recherche et Applications en Marketing (English Edition) · 2018 · 15 citations · Full text

Customer Experience, Customer Satisfaction, Service Encounters +13

Preventing bypass on sharing economy platforms: The impact of message framing on users’ bypass intention

Stéphanie Nguyen, Lionel Nicod, Sylvie Llosa · Journal of Business Research · 2024 · 10 citations · Full text

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