Consumer Product Testing Company (United States)

Statistics

Publications

125

Citations

2.6K

Authors

Location

Fairfield, United States

Also known as CPTC

Consumer Product Testing Company (United States) is a company institution in Fairfield, United States known for consumer behavior, marketing, and social sciences.

Homepage ROR

Top concepts

Consumer BehaviorMarketingBusinessSocial SciencesMarketing ManagementConsumption StudiesMedicineManagementPsychologyAgriculture

Publications

125

Symbolic consumption in teenagers' clothing choices

Maria Piacentini, Greig Mailer · Journal of Consumer Behaviour · 2004 · 353 citations

Social Sciences, Psychology, Sociology +14

Effect of brand name on consumers' risk perceptions of online shopping

Wen‐yeh Huang, Holly L. Schrank, Alan J. Dubinsky · Journal of Consumer Behaviour · 2004 · 216 citations

Business, Marketing, Marketing Management +14

Can Consumers be Segmented on the Basis of their ServiceQuality Expectations?

Cynthia Webster · Journal of Services Marketing · 1989 · 158 citations

Business, Marketing, Marketing Management +17

Mapping the Procedural Knowledge of Industrial Sales Personnel: A Script-Theoretic Investigation

Thomas W. Leigh, Patrick F. McGraw · Journal of Marketing · 1989 · 156 citations

Management, Knowledge Management, Marketing +17

Promoting brand benefits: the role of consumer psychographics and lifestyle

Ulrich R. Orth, Mina R. McDaniel, Tom Shellhammer et al. · Journal of Consumer Marketing · 2004 · 142 citations

Business, Marketing, Marketing Management +17

1–5 of 125

Authors

SS
Stacey Smalls
Consumer Product Testing Company (United States), United States
8 publications · 159 citations
6
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HJ
Henry J. Niemczyk
Consumer Product Testing Company (United States), United States
8 publications · 60 citations
5
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CS
C. Scalici
Consumer Product Testing Company (United States), United States
5 publications · 42 citations
4
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SD
Sofie Damen
Consumer Product Testing Company (United States), United States
4 publications · 61 citations
2
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GM
Greig Mailer
Consumer Product Testing Company (United States), United States
1 publications · 353 citations
1
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1–5 of 8