Concepedia

Tom Shellhammer

TS

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Publications

1

Citations

142

H-Index

1

Active since

2004

Affiliations

Oregon State University(Current)

Tom Shellhammer is an author at Oregon State University specializing in interactive marketing, customer satisfaction, and brand equity.

Top concepts

Publications per year

2004–2004

1

Publications

1

Promoting brand benefits: the role of consumer psychographics and lifestyle

Ulrich R. Orth, Mina R. McDaniel, Tom Shellhammer et al. · Journal of Consumer Marketing · 2004 · 142 citations

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