Concepedia

Author

Wen‐yeh Huang

State Street (United States)

Also Known As

Wen‐yeh Huang

1

Publications

216

Citations

1

H-Index

17

Concepts

All Affiliations

State Street (United States)
WH

About

Wen‐yeh Huang is an author at State Street (United States) specializing in digital marketing, brand equity, and brand strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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216

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Management

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216

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Marketing

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216

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Brand Building

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216

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Brand Development

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216

Wen‐yeh Huang

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1

Publications

216

Citations

1

H-Index

YearCitations

Effect of brand name on consumers' risk perceptions of online shopping

Wen‐yeh Huang, Holly L. Schrank, Alan J. Dubinsky

Journal of Consumer Behaviour

2004

216

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