Concepedia

Wen‐yeh Huang

WH

1

Publications

216

Citations

1

H-Index

2004

Active since

Affiliations

State Street (United States)(Current)

Wen‐yeh Huang is an author at State Street (United States) specializing in digital marketing, brand equity, and brand strategy.

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Publications per year

2004–2004

1

Publications

1

Effect of brand name on consumers' risk perceptions of online shopping

Wen‐yeh Huang, Holly L. Schrank, Alan J. Dubinsky · Journal of Consumer Behaviour · 2004 · 216 citations

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