Concepedia

Sales Demonstrations

Sales Demonstration is an applied methodology within the domain of sales presentation that systematically exhibits a product's or service's functionality and value proposition to potential customers through real-time, interactive, and evidence-based engagement distinct from purely persuasive or narrative techniques.

11

Publications

442

Citations

18

Authors

9

Institutions

Publications per year

2017–2026

2

Variants

Sales Demonstration

Parents

Publications

11

Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time

Amir Heiman, Eitan Muller · Journal of Marketing Research · 1996 · 106 citations

, , +8

Reveal or hide? Impact of demonstration on pricing decisions considering showrooming behavior

Yanran Li, Bo Li, Wei Zheng et al. · Omega · 2020 · 70 citations

, , +11

What makes computer games fun? (abstract only)

Thomas W. Malone · 1981 · 56 citations

, , +8

In-store demonstrations as a promotion tool

Jens Nordfält, Fredrik Lange · Journal of Retailing and Consumer Services · 2012 · 37 citations

, , +10

Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time

Amir Heiman, Eitan Muller · Journal of Marketing Research · 1996 · 37 citations

, , +8

1–5 of 11

Authors

18

  1. TW
    Thomas W. Malone

    Massachusetts Institute of Technology, United States

    2 publications · 82 citations

    2

    h-index

  2. MA
    Marvin A. Jolson

    University of Maryland, College Park, United States

    2 publications · 56 citations

    2

    h-index

  3. EM
    Eitan Muller

    Tel Aviv University, Israel

    2 publications · 143 citations

    2

    h-index

  4. AH
    Amir Heiman

    Hebrew University of Jerusalem, Israel

    2 publications · 143 citations

    2

    h-index

  5. DM
    David M. Szymanski

    Texas A&M University, United States

    1 publications · 25 citations

    1

    h-index

1–5 of 18

Institutions

9

  1. Stockholm School of Economics

    Stockholm, Sweden

    1 h-index

    2 publications

    74 citations

  2. University of Alabama

    Tuscaloosa, United States

    1 h-index

    1 publications

    18 citations

  3. Texas State University

    San Marcos, United States

    1 h-index

    1 publications

    18 citations

  4. BI Norwegian Business School

    Oslo, Norway

    1 h-index

    1 publications

    18 citations

  5. University of Wisconsin–Madison

    Madison, United States

    1 h-index

    1 publications

    18 citations

  6. Texas A&M University

    College Station, United States

    1 h-index

    1 publications

    25 citations

  7. Tianjin University

    Tianjin, China

    1 h-index

    4 publications

    280 citations

  8. Tel Aviv University

    Tel Aviv, Israel

    1 h-index

    1 publications

    106 citations

1–8 of 9

Venues

  1. Journal of the Academy of Marketing Science

    2 publications · 43 citations

    2

    h-index

  2. Journal of Marketing

    JM · 2 publications · 56 citations

    2

    h-index

  3. Journal of Marketing Research

    2 publications · 143 citations

    2

    h-index

  4. ACM SIGSOC Bulletin

    1 publications · 26 citations

    1

    h-index

  5. Journal of Retailing and Consumer Services

    1 publications · 37 citations

    1

    h-index

1–5