Jerry R. Goolsby

Cognitive Moral Development and Marketing

Jerry R. Goolsby, Shelby D. Hunt · Journal of Marketing · 1992 · 718 citations

Business, Marketing, Marketing Management +16

Behavioral and Psychological Consequences of Boundary Spanning Burnout for Customer Service Representatives

Jagdip Singh, Jerry R. Goolsby, Gary K. Rhoads · Journal of Marketing Research · 1994 · 619 citations

Management, Organizational Behavior, Social Psychology +7

Behavioral and Psychological Consequences of Boundary Spanning Burnout for Customer Service Representatives

Jagdip Singh, Jerry R. Goolsby, Gary K. Rhoads · Journal of Marketing Research · 1994 · 307 citations

Management, Organizational Behavior, Social Psychology +7

Implementing a Customer Orientation: Extension of Theory and Application

Karen Norman Kennedy, Jerry R. Goolsby, Eric J. Arnould · Journal of Marketing · 2003 · 285 citations

Management, Leadership, Marketing +10

Relational Communication Traitsand Their Effect on Adaptiveness and Sales Performance

Michael L. Boorom, Jerry R. Goolsby, Rosemary Ramsey · Journal of the Academy of Marketing Science · 1998 · 237 citations

Social Sciences, Communication, Marketing +14