Concepedia

Perceived Brand Authenticity

Perceived Brand Authenticity is a consumer perception construct that refers to the extent to which a brand is regarded as genuine, transparent, and true to its stated values, origins, and identity, distinguishing it from inauthentic or artificially constructed brands within the domain of brand relationship management.

286

Publications

23.8K

Citations

608

Authors

410

Institutions

Publications per year

2017–2026

214

Parents

Publications

286

Brand authenticity: An integrative framework and measurement scale

Felicitas Morhart, Lucia Malär, Amélie Guèvremont et al. · Journal of Consumer Psychology · 2014 · 965 citations

, , +15

A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?

Tomaž Kolar, Vesna Žabkar · Tourism Management · 2009 · 845 citations

, , +13

Measuring consumer-based brand authenticity

Julie Napoli, Sonia Dickinson, Michaël Beverland et al. · Journal of Business Research · 2013 · 665 citations · Full text

, , +12

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel · Journal of Marketing · 2005 · 555 citations

, , +12

Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims

Michaël Beverland, Adam Lindgreen, Michiel W. Vink · Journal of Advertising · 2008 · 489 citations

, , +13

1–5 of 286

Authors

608

  1. AA
    Asif Ali Safeer

    Huanggang Normal University, China

    7 publications · 502 citations

    7

    h-index

  2. MB
    Michaël Beverland

    Monash University, Australia

    7 publications · 1.7K citations

    7

    h-index

  3. HS
    Hanqun Song

    University of Huddersfield, United Kingdom

    6 publications · 423 citations

    6

    h-index

  4. JG
    Julie Guidry Moulard

    Louisiana Tech University, United States

    5 publications · 955 citations

    5

    h-index

  5. JI
    Jasmina Ilicic

    Monash University, Australia

    5 publications · 315 citations

    5

    h-index

1–5 of 608

Institutions

410

  1. Huazhong University of Science and Technology

    Wuhan, China

    8 h-index

    12 publications

    862 citations

  2. Hanyang University

    Seoul, South Korea

    7 h-index

    11 publications

    674 citations

  3. Sejong University

    Seoul, South Korea

    6 h-index

    8 publications

    302 citations

  4. University of Florida

    Gainesville, United States

    6 h-index

    9 publications

    692 citations

  5. Yonsei University

    Seoul, South Korea

    5 h-index

    6 publications

    312 citations

  6. Kyung Hee University

    Seoul, South Korea

    5 h-index

    6 publications

    264 citations

  7. Louisiana Tech University

    Ruston, United States

    5 h-index

    6 publications

    1K citations

  8. Monash University

    Melbourne, Australia

    5 h-index

    5 publications

    393 citations

1–8 of 410

Venues

  1. Journal of Product & Brand Management

    22 publications · 1.7K citations

    20

    h-index

  2. Journal of Business Research

    JBR · 18 publications · 1.8K citations

    18

    h-index

  3. European Journal of Marketing

    EJM · 12 publications · 1.2K citations

    12

    h-index

  4. Journal of Brand Management

    10 publications · 641 citations

    10

    h-index

  5. Journal of Retailing and Consumer Services

    9 publications · 599 citations

    9

    h-index

1–5