Multiple Channel Management

Multiple Channel Management is a strategic framework within Intermediary Management that coordinates and integrates distinct distribution channels to achieve cohesive market coverage, optimize channel performance, and minimize channel conflict.

99

Publications

8K

Citations

205

Authors

130

Institutions

Publications per year

2017–2026

14

Variants

Multi-channel Management

Authors

205

  1. CE
    Chris Easingwood

    University of Coimbra, Portugal

    6 publications · 333 citations

    6

    h-index

  2. FC
    Filipe Coelho

    University of Coimbra, Portugal

    6 publications · 333 citations

    6

    h-index

  3. SK
    Sertan Kabadayi

    Fordham University, United States

    4 publications · 259 citations

    4

    h-index

  4. K
    Eric K. Clemons

    University of Pennsylvania, United States

    3 publications · 77 citations

    3

    h-index

  5. RY
    Ruiliang Yan

    East Texas A&M University, United States

    3 publications · 129 citations

    3

    h-index

1–5 of 205

Venues

  1. Journal of Retailing and Consumer Services

    7 publications · 947 citations

    7

    h-index

  2. Industrial Marketing Management

    5 publications · 432 citations

    5

    h-index

  3. Service Industries Journal

    3 publications · 159 citations

    3

    h-index

  4. Journal of Marketing

    JM · 3 publications · 272 citations

    3

    h-index

  5. 3

    h-index

1–5