Concepedia

Customer-oriented Behavior

Customer-Oriented Behavior is a retail employee engagement construct that denotes intentional actions and attitudes directed toward understanding, anticipating, and fulfilling customer needs and preferences, distinguishing it from general service behaviors by its focus on customer-centric proactive and relational service delivery.

562

Publications

41.6K

Citations

1.2K

Authors

653

Institutions

Publications per year

2017–2026

189

Parents

Publications

562

The SOCO Scale: A Measure of the Customer Orientation of Salespeople

Robert Saxe, Barton A. Weitz · Journal of Marketing Research · 1982 · 1.5K citations

, , +11

The SOCO Scale: A Measure of the Customer Orientation of Salespeople

Robert Saxe, Barton A. Weitz · Journal of Marketing Research · 1982 · 1.1K citations

, , +11

The Antecedents and Consequences of Customer-Centric Marketing

Jagdish N. Sheth, Rajendra Sisodia, Arun Sharma · Journal of the Academy of Marketing Science · 2000 · 867 citations

, , +12

Customers as Good Soldiers: Examining Citizenship Behaviors in Internet Service Deliveries

Markus Groth · Journal of Management · 2005 · 797 citations

, , +14

Customer Orientation

Michael K. Brady, J. Joseph Cronin · Journal of Service Research · 2001 · 667 citations

, , +17

1–5 of 562

Authors

1.2K

  1. RK
    Rajendra K. Srivastava

    The University of Texas at Austin, United States

    5 publications · 820 citations

    5

    h-index

  2. TH
    Thorsten Hennig‐Thurau

    University of Münster, Germany

    5 publications · 1.4K citations

    5

    h-index

  3. SC
    Subhra Chakrabarty

    Mississippi State University, United States

    4 publications · 126 citations

    4

    h-index

  4. EB
    Emin Babakus

    University of Memphis, United States

    4 publications · 472 citations

    4

    h-index

  5. UY
    Uğur Yavaş

    East Tennessee State University, United States

    4 publications · 472 citations

    4

    h-index

1–5 of 1.2K

Institutions

653

  1. UNSW Sydney

    Sydney, Australia

    8 h-index

    9 publications

    2K citations

  2. Oklahoma State University

    Stillwater, United States

    8 h-index

    11 publications

    1.3K citations

  3. The University of Texas at Austin

    Austin, United States

    7 h-index

    7 publications

    1.3K citations

  4. Cardiff University

    Cardiff, United Kingdom

    7 h-index

    11 publications

    1.4K citations

  5. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    7 h-index

    9 publications

    968 citations

  6. Kansas State University

    Manhattan, United States

    6 h-index

    7 publications

    878 citations

  7. University of Memphis

    Memphis, United States

    6 h-index

    6 publications

    760 citations

  8. University of Tennessee at Knoxville

    Knoxville, United States

    6 h-index

    7 publications

    894 citations

1–8 of 653

Venues

  1. Journal of Retailing and Consumer Services

    23 publications · 1.4K citations

    20

    h-index

  2. Journal of Marketing

    JM · 16 publications · 3.1K citations

    16

    h-index

  3. Journal of Business Research

    JBR · 17 publications · 1.7K citations

    15

    h-index

  4. Journal of the Academy of Marketing Science

    14 publications · 3.4K citations

    14

    h-index

  5. Journal of Personal Selling and Sales Management

    JPSSM · 14 publications · 1.1K citations

    14

    h-index

1–5