Concepedia
Journal of Retailing and Consumer Services · 2015 · 51 citations · 64 references
Behavioral Decision MakingConsumer StudyInteractive MarketingManagementBusinessConsumer ResearchMultichannel ManagementConsumer BehaviorMarketingBuying BehaviorConsumer AttitudeConsumer Choice
64
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 81.2K citations
Behavioral Sciences, Behavior Management, Behavioral Decision Making +6
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Barry J. Babin, William R. Darden, Mitch Griffin · Journal of Consumer Research · 1994 · 5.8K citations
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman, Thomas P. Novak · Journal of Marketing · 1996 · 4.7K citations
Customer Satisfaction, Online Customer Behavior, Digital Marketing +14
Why we buy what we buy: A theory of consumption values
Jagdish N. Sheth, Bruce I. Newman · Journal of Business Research · 1991 · 4.6K citations
Economics, Consumer Decision Making, Consumption Values +13
Hedonic and utilitarian motivations for online retail shopping behavior
Terry L. Childers, Christopher L. Carr, Joann Peck et al. · Journal of Retailing · 2001 · 3.1K citations
Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +10